How to Sell My Own Business: A guide to selling your own business privately and not pay a broker's commission- 2nd Edition.

How to Sell My Own Business: A Guide to Selling Without a Broker and Keeping the Commission
-2nd Edition- New for 2025.

Thinking of selling your business?
This real-world guide gives you everything you need to exit on your own terms—without handing over 10–12% of the sale price to a broker.

Written by seasoned advisor and former business broker David C. Barnett, this updated 2025 edition is a complete roadmap to privately selling your small or mid-sized business. No theory, no fluff—just honest advice, step-by-step checklists, and real stories from owners who’ve done it successfully.

In this book, you’ll learn how to:

✔ Determine the true value of your business (and avoid pricing yourself out of the market)
✔ Create a compelling Confidential Business Profile that gets buyers excited
✔ Maintain confidentiality so your employees, suppliers, and competitors don’t find out
✔ Navigate buyer inquiries and spot the tire-kickers, scammers, and “One-Pound Charlies”
✔ Understand how seller financing actually protects you and leads to better deals
✔ Use proven negotiation strategies that reduce legal risk and get the deal closed
✔ Work with the right professionals—lawyers, accountants, and valuation experts

What’s new in the 2025 edition?

• Updated case studies from real business owners who exited successfully
• A self-assessment tool to help you decide if you’re truly ready to sell on your own
• Expanded sections on pricing, goodwill, financing structures, and deal timelines
• Tips for dealing with today’s most common buyer types (Searchfunders, Self-Funders, Strategic Buyers)

You’ll meet:

• Adam, who sold his family bakery strategically and still owns the building
• Ian, who used seller financing to close fast—and earn interest, too
• Lee & Miguel, who systematized their coffee shop and walked away with full price
• Jonathan, who sold his consulting firm internally with zero drama

Whether you want to sell in 6 months or 6 years, this book will prepare you.
Skip the commission. Keep the control. Sell smarter—with help.

📌 Includes free online videos, worksheets, and additional tools at HowToSellMyOwnBusiness.com

***BONUS- Now includes all the content of the '12 Things you Need to do Before You Consider Selling Your Business' e-book.